Silent: Redefining the Hair Dryer Experience

An Innovative and User-Centric Design

An optimal user experience was the main driver behind the creation of Silent, a revolutionary hair dryer designed by AID Team and Wessel Deurwaarder. By questioning every aspect of conventional hair dryers and understanding the pains and troubles users face during the hair drying ritual, the design team aimed to create a product that would redefine the hair drying experience.

Silent sets itself apart from other hair dryers on the market with its unique properties and innovative features. One of its standout features is its focus on noise reduction, making it the most silent hair dryer available. This is achieved through the use of a completely different fan design, ensuring a peaceful and enjoyable hair drying experience.

Recognizing the importance of user convenience, the design team also improved the product handling of Silent. Instead of cluttering the design with numerous buttons, they introduced a rotating control ring that allows users to quickly and easily adjust the air speed. This thoughtful addition streamlines the user experience and enhances usability.

Not only does Silent excel in functionality, but it also boasts a fresh and visually appealing design. The use of patterns and curves adds a touch of elegance to the hair dryer, making it a stylish addition to any bathroom or dressing area. The overall design of Silent reflects the designers' commitment to creating a product that is not only innovative but also aesthetically pleasing.

The Silent hair dryer has garnered recognition for its exceptional design. In 2016, it was awarded the Bronze A' Design Award in the Home Appliances Design category. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills. Silent's innovative approach to improving the hair drying experience has contributed to enhancing the quality of life for users worldwide.

With its focus on user-centric design, noise reduction, and elegant aesthetics, Silent is truly redefining the hair dryer experience. Say goodbye to noisy and cumbersome hair dryers, and embrace the innovation and sophistication of Silent.


Project Details and Credits

Project Designers: ARCELIK A.S.
Image Credits: Wessel Deurwaarder, AID Team
Project Team Members: Wessel Deurwaarder Arcelik Industrial Design Team
Project Name: SILENT
Project Client: ARCELIK A.S.


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